PROJECT // RIDGEMONKEY

Brand & Product Identity - Website Design - Product Concepts - Collateral Design - Social Media Assets - Photography - Video

In my time working with RidgeMonkey as Creative Manager, i applied my experience across the whole of the company, from sales and marketing to working alongside product development, the CEO and running my own team of creatives.

RidgeMonkey went from being a company that sold an iron cast sandwich toaster for the outdoor market to being skyrocketed into the top 4 companies in the angling world. This was due to getting the branding correct, an achievable sales and marketing strategy & timeline that uses the branding to its fullest and having a fantastic team to support the goal.

Products came thick and fast whilst at RidgeMonkey, so after the branding was solidified, we created a brand new website that could house the products on sale and showcase media that would be produced. Using an edgy photographic and videography style, the media created was different to everyone else’s being shown, we were unique in our graphic style and the way we broadcasted the messages.

During my time with RidgeMonkey, i was able to gain industry recognition for the work being produced and helped the company win multiple awards for product and exhibitions.