PROJECT // CIRCADIA
Brand Identity - Merchandise Design - Photography - Video
I was tasked with creating a brand new identity for a friends new band that incorporated elements of Metallica fused with modern inspirations such as Alterbridge, Bullet for My Valentine, Halestorm, Tremonti and Creed.
The band wanted to have a traditional feel to the identity but also have something secondary to use to market to a younger generation. This meant i could use 2 brand styles that would have a strong link to each other, in this case it was the photography and use of ornamental swirls.
We would need to utilise the branding for all digital and printed media including band merchandise, records, posters, spotify and social graphics.
I was also fortunate to be asked to photograph the bands promo images and shoot a few of their music videos. These were kept to a tight schedule and normally completed within a few hours or a couple of days.
CIRCADIA MUSIC VIDEOS
The music videos i shot for the band were on a zero budget condition. We were able to use a school hall and barn, which helped us keep the video going without worrying about weather. We tried to achieve an energetic result utilising lights and sheets that we had already. Friends helped with filling in for scenes and dressing the sets.