PROJECT // THE ELEGANT DUCK

Brand Identity - Website Design - Photography - Social Media Templates - Van Livery - Clothing

The Elegant Duck is something that i created for a client who specialises in home bathroom spaces for the disabled and assisted.

When meeting with the client, it was apparent that their existing brand felt old and missing the market it was intended for. We did some fact finding and instantly knew the approach needed to have a softer and calming feel as any potential customer would find this a big change in their day to day life.

The brand was formed by reimagining everything and having a consistent feel across all media, from a new name and logo to colour palette and van livery. The name and the logo marks were kept to a customised serif type face for simplicity and elegance. The mascot mark was introduced due to conversations about how ducks always look like they have a limp or an issue and continue to carry on with their day to day lives but when they are in their home element of water, they look beautifully elegant gliding along the surface. This seemed an appropriate route to explore and one that the client loved straight away.

Digital and printed material was created, including a brand new one page scrolling website, social templates, brochure, team clothing, customer gifts and brand guidelines to allow the clients internal team to carry on with production of the assets.