PROJECT // FLEETSMITH

Brand Identity - Website Design - Photography - Social Media assets

Fleetsmith was formed from parent company EJ Taylor who provided a fleet of roadsweepers to clean areas that EJ Taylor would be building around but also wanted to be able to offer an in house repair service for their vehicles and eventually other companies.

I took the client through a brand fact finding session where we would make sure we get ideas for names, colours, how it would sit in the umbrella of other companies but also reviewing competitors and understanding why this part of the industry seemed neglected and old looking.

We agreed on a name that worked and was to the point, an adventurous modern styling and imagery to give a serious but edgy feel.

Brand logo, Guidelines, Social templates, Website and initial Photography were all supplied to launch the revamped company.