PROJECT // DLALA STUDIOS
Brand Identity - Website Design - Interior Branding - Content Creation - Collateral Design - Merchandise Design
Dlala Studios are a game development company based in Essex that have worked on and released games for Microsoft and Disney.
Due to the projects the company had been working on, unfortunately the company image and brand had been put on hold whilst they were releasing games. They were able to release a Disney game in 2023 and also expand in team and space, so felt it was a good time to look to freshen up the brand and allow them to evolve. I was brought in to help this transition.
My first job was to collate existing files and understand what is sent to potential clients or partners, whilst also checking on how the brand was currently being used internally. I brought together a fresh and simplistic brand guidelines to lay down the foundations on how to go forward with the brand. A logo guide, colour palette and brand pattern were just a few of many things that were introduced.
Over time, pitch templates, event stands, content, a new website and merchandise were included into the day to day running of the company. Internal office branding had also been applied in the form of guideline coloured walls, large custom wall decals and stationary along with custom acrylic signage and published work.
VIDEO CREATION
Alongside all the graphics and creative work that was going on, i was commissioned to produce short video content for social platforms and to be included in pitch work. These were done in a short time frame, and basic equipment. I would always try to video content internally using spare rooms and introducing lighting to add depth.