PROJECT // ESMERA HOMES

Brand Identity - Website Design - Collateral Design

Esmera Homes was a brand new company that was to be added to the EJT Group. A family run company that deals with a number of services from construction to road sweeper vehicles.

The client was already in the housing development industry but wanted to establish themselves as a trusted developer and needed to be represented visually in the correct way.

The brand identity was formed from a natural colour palette that produced contrast and trust. With this foundation, i chose a strong combination of typefaces that would allow messages to be legible and clear.

The logo was formed from a sharp customised type face to differ enough from others being used in the brand but also not look out of place. This was accompanied with a mark based off of a birds eye view of building developments and the points of direction/a compass to show that the client are not just developing in one spot. The mark was a geometric style to allow consistency with sub brands for plots that the client wanted
to name.

With the brand identity complete, i was able to design the new website, collateral materials and social assets.